in Education, Infographic

Alumni Donor Motivation Infographic

A great find in the form of a national study of 2050 alumni by Converge Consulting which explored the attitudes, motivations, and behavior associated with higher education giving. The study divided alumni into three donor types:

  • Champions
  • Friends
  • Acquaintances

The following graphic depicts significant differences among the three groups. For a more detailed account of the study visit http://www.ssireview.org/blog/entry/higher_education_fundraising_redefined.

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